Experience
Predicting trends that will `rise` in 2018
The famous Italian fashion house has just opened a high-end restaurant with a capacity of 50 seats in Florence called Gucci Osteria.
Gucci Ossteria restaurant is part of the Gucci Garden chain, which includes a display area with both a store and a movie theater.
Gucci’s Gucci Osteria restaurant opened for the first time in Florence.
This is not the first time a fashion house has `crossed the field` into the culinary industry.
Image of Gucci’s new restaurant at night.
Talking about the landing of `big guys` in other industries, Professor Fabrizio Pini is also director of Milan’s MIP Politecnico business school.
Inside Gucci’s restaurant.
At the present time, this step by Gucci as well as other competing brands is only for the purpose of expanding and increasing the `coverage` of the brand, not for profit purposes.
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Gucci Ossteria restaurant is located right next to the 14th-century Palazzo della Mercanzia and the city’s busiest Piazza della Signoria square.
Dining table at Gucci Osteria restaurant.
However, Mario Ortelli, a research analyst specializing in European luxury products, also expressed his opinion on this development strategy in light of possible risks.
According to Bain & Co’s year-end report, the global luxury market was worth an estimated more than 1.2 trillion euros in 2017. Wine and food sales alone reached nearly 120 trillion, up 6% year-on-year.
