The Off-White brand became the name with the greatest global appeal in the third quarter of 2018, surpassing Balenciaga and Gucci.
Off-White became the brand with the greatest appeal, surpassing Gucci and Balenciaga.
Lyst ranked list
Off-White’s ranking has increased 33 places compared to the same time last year with customer searches increasing 14% in the last quarter.
Ranked in second place behind Off-White is Gucci, down one place compared to last year but still very successful.
Design from the collaboration collection between Off-White and Nike brands for Serena Williams (Photo: Nike)
In Lyst’s ranking list, belts with the Off-White brand logo are on the list of most searched fashion items.
Dior’s saddle bag is the most attractive fashion item according to Lyst’s ranking.
Lyst analyzed 5 million online consumers searching, observing and discussing products from 12,000 designers and fashion stores.
Explaining the appeal of the Off-White brand
The Off-White brand was started in 2013 by Creative Director Virgil Abloh – who also provided the vision for the company.
Design from the Fall – Winter 2018 collection (Photo: Off-White)
Born in Chicago, Virgil Abloh trained as an engineer and architect.
Michael Burke, Chairman and CEO of Louis Vuitton said of Virgil Abloh: “His instinctive creativity and unique approach make him truly connected, not just to fashion but to current pop culture.”
Fashion world
Decoding the Virgil Abloh factor that creates Off-White’s global appeal
Off White brings imagination beyond limits to contemporary fashion.
The success of the Off-White brand comes from the blend of street fashion and high-end fashion.
Off-White’s rapid progress comes from milestones in cooperation with brands such as Selfridges, Harvey Nicholas, Rimowa, and Jimmy Choo.
Virgil Abloh – Creative Director of Off-White with images of the BST collaboration with Nike (Photo: sneakersnews)
Nike x Off-White collaboration collection with 10 restructured products from classic designs (Photo: highsnobiety)
Nike x Off White The Ten: Air Presto (Photo: Farfetch)
Collaborative collections bring diversity in thought, practice, and culture, which is a source of inspiration for Virgil Abloh.
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See more:
Off-White designer Virgil Abloh has great expectations when moving to Louis Vuitton
Off-White introduces its affordable street fashion line for the first time
From Naomi Campbell to Bella Hadid, everyone loves Jimmy Choo shoes in collaboration with Off-White
