The value of being expensive
The first challenge for any brand trying to define the term “Luxury” – luxury – is that the word is being used and abused so much that it seems to have lost its meaning.
The rise of the online shopper (Online Shopper)
Over the past decade, the Internet has become the most influential medium for the fashion industry.
However, the nature of the Internet is pervasive, which makes it very difficult for brands to keep their value intact in a certain space.
Dynamic market
The market is constantly changing, brands must learn the characteristics of different markets and create appropriate interactions.
Understand brand consumers
Traditionally, luxury products were designed and created for a few audiences such as the aristocracy, the upper class and the wealthy.
See more:
Why do we buy branded goods?
How do the upper class shop for luxury goods?
10 brand-name shopping spots that few tourists know about in London
