ELLE magazine’s journey to conquer the world’s readers

ELLE magazine's journey to conquer the world's readers 1

On November 21, 1945, ELLE’s first publication was officially launched in France with the purpose of guiding fashion and style for women.

The world’s first publication of ELLE magazine.

Of course, it takes a powerful and capable person to own a leading magazine in the world, and Hélène Lazareff is such a person.

Hélène Lazareff was born in Russia but she grew up in France, the fashion capital of the world.

ELLE magazine's journey to conquer the world's readers

Founder of ELLE magazine brand, Ms. Hélène Lazareff.

The way that Hélène ran ELLE was once compared to “an iron hand in a silk glove”, meaning a person with vision and always quick-witted.

In 1972, Hélène Lazareff stepped back, ending 27 years running the magazine.

ELLE magazine's journey to conquer the world's readers
ELLE magazine's journey to conquer the world's readers

ELLE means “she” in French, which is a good name for a publication but also says that women are the center.

ELLE magazine's journey to conquer the world's readers

Cover page of ELLE magazine’s first issue in Vietnam

ELLE magazine's journey to conquer the world's readers

Letter to the editor of ELLE magazine’s first issue from Editor-in-Chief Nguyen Thi Thu Ha

ELLE magazine's journey to conquer the world's readers

Magazine cover celebrating ELLE Vietnam’s 1st birthday

ELLE magazine's journey to conquer the world's readers

Magazine cover celebrating ELLE Vietnam’s 2nd birthday

ELLE magazine's journey to conquer the world's readers

Magazine cover celebrating ELLE Vietnam’s 3rd birthday

ELLE magazine's journey to conquer the world's readers

Magazine cover celebrating ELLE Vietnam’s 4th birthday

ELLE magazine's journey to conquer the world's readers

Magazine cover celebrating ELLE Vietnam’s 5th birthday

ELLE magazine's journey to conquer the world's readers

Magazine cover celebrating ELLE Vietnam’s 6th birthday

ELLE magazine's journey to conquer the world's readers

Magazine

ELLE November 2016 – Special issue to celebrate #ELLE6TUOI’s birthday

Up to now, ELLE magazine has had 46 editions published in 60 countries around the world, a publication with global coverage.

However, 46 versions are not enough to create a media empire, ELLE is special because the executive team is quick-minded and trendsetter.

In 1987, ELLE decoration was born and became the magazine’s most successful feature, paving the way for later publications ELLE à table, ELLEgirl and ELLE Man.

ELLE magazine's journey to conquer the world's readers

Thematic publications are ELLE’s unique feature.

In October 2010,  ELLE officially came to Vietnam with the name ELLE Beauty Magazine.

See more:

Collection of memorable moments from the Media about ELLE Style Awards Vietnam 2016

Unforgettable moments at ELLE Fashion Show through the years

History of fashion magazine development

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