Fashion and technology are no longer strangers in this era of rapidly developing science and technology.
In cooperation with Google, the group has developed a voice application for H&M Home in certain markets, this is one of the first voice applications released in the fashion and home segment.
(Photo: H&M)
This information has put H&M on the list of one of the pioneering brands in high-tech development, especially `Augmented Reality` (AR) technology, in the increasingly strong trend of fashion digitization.
“Augmented reality” or Augmented Reality (AR) is “technology that integrates computer graphics and the internet with the real world so you can view virtual objects in a real environment.”
Experience “Augmented Reality” for Monki customers.
Stylist by H&M Home is a voice application that H&M Group co-created with Google.
Meanwhile, Monki has tapped HoloMe to develop high-definition holographic virtual images of humans in “Augmented Reality,” accessible via smartphone or tablet at a user-friendly level.
Applying `Augmented Reality` technology in fashion attracts users.
Applying similar technology, in an experience program announced last April, Zara allows customers to enjoy virtual models in this brand’s outfits, posing and performing around the store.
It can be said that fashion brands are making very serious moves in investing in developing technology to serve their fashion creations, enabling them to better reach customers.
(Photo: Getty Image)
Ms. Elin Frendberg of the Business Development Department, H&M Group shared: `At H&M Group, we work continuously to innovate to create special experiences for customers.
“The two studies tested and published exemplify cutting-edge technology in our field,” she added.
More and more brands are adding their names to the list, H&M and Zara are both new riders on this technology race.
Images in the application of the Burberry brand.
Digitalization of fashion has been bringing more and more new experiences to fashionistas as well as giving wings to the unique creations of fashion houses around the world.
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