See Design Collaboration (Part 1): Pairs of gold chopsticks
Let’s start with Yayoi Kusama and Louis Vuitton.
Art lovers in Hanoi must remember the exhibition `Obsessions` displaying works by Japanese artist, Yayoi Kusama.
Works by Yayoi Kusama and Louis Vuitton
In August 2012, that empathy resulted in Louis Vuitton handbags, ready-to-wear, travel bags, shoes and accessories featuring polka dots and vibrant colors by Yayoi Kusama.
LV’s store has also been designed in the Yayoi Kusama style.
There are no scenes of people lining up to buy products like in popular fashion stores.
Similar to Louis Vuitton, Givenchy chose British painter Benjamin Shine to combine art with sportswear and Haute Couture.
Benjamin Shine’s work was used by Givenchy as the main image for the Spring Summer 2013 collection
The next high-end brand to turn to art is Jimmy Choo with a collection in collaboration with contemporary artist Rob Pruitt.
Fashionistas who love art must be included in the group of potential customers of this collection.
Jimmy Choo collection collaborates with contemporary artist Rob Pruitt
TIMELESS BEAUTY
As mentioned above, luxury brands do not look to artists to sell more products.
That is also clear evidence to refute Jean Cocteau’s statement: `Art creates ugly things and proves their beauty over time, while fashion is the opposite, creating beautiful and flawed things.`
